By definition, nonprofits do not measure their success by profit or revenue. However, measuring success, wether it’s measuring the impact of a specific program or the impact they are having on their community, is vital for a nonprofit and this can be done in several ways. Some starting points are program growth rate, program retention rate, customer satisfaction and third party referrals. Nonprofits can, and should, have an objective for each program (i.e. what is this program trying to accomplish?), and should measure each participant and how they progressed using the program objective as the baseline benchmark. Measuring outcomes is a great way to stay honest about what is being accomplished, and will help nonprofits stay accountable to their community and supporters.