​Management Lesson Of The Day:

When is it time to innovate?

​Remember: listening to your *current* customers will only give you one point of view. It's important to speak to your potential customers as well as others in the industry. Having an open mind and seeing your industry from other perspectives will enable you to seize new opportunities.

Management Lesson Of The Day:

​Launching a new product or service? Remember, giving it away for free is not always the best strategy. Consider: 

1. Will giving it away inhibit you from charging later on?
2. Will customers value the product or service if they get it at no cost?
3. Will they respect the product or service enough to refer it to friends and family?