MANAGEMENT SHOP LLC

Launching a new product or service?

10/8/2017

 
Management Lesson Of The Day:

​Launching a new product or service? Remember, giving it away for free is not always the best strategy. Consider: 
  1. Will giving it away inhibit you from charging later on?
  2. Will customers value the product or service if they get it at no cost?
  3. Will they respect the product or service enough to refer it to friends and family?

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    Author

    Baruch Hecht is a management consultant, experienced COO, the founder of Management Shop, and an avid reader of business literature. 

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