I was talking to a client yesterday about donor retention, and we were running some numbers. The average nonprofit has a 40% donor retention, which means: for every $100,000 raised each year, only $40,000 of those donations repeat the following year. To continue to cover its budget, an organization needs to find brand new donors to contribute the $60,000 it lost from the previous year's donors. By developing a donor retention program (engaging donors throughout the year) the donor retention number can go from 40% to at least 50%. A donor retention program is a must for any organization to survive and grow.
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AuthorBaruch Hecht is a management consultant, experienced COO, the founder of Management Shop, and an avid reader of business literature. Archives
December 2019
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