There is a tendency to want to offer more. For profit organizations want to make more money, and non profit organizations want to service more people.
I am currently reading Do the KIND Thing by Daniel Lubetzky. Daniel, a very intriguing and admirable entrepreneur, writess about his challenge of launching a second product in his nutritional snack company KIND. The KIND bar was a very successful first product, and Daniel wanted to ensure that he would not disappoint his customers. KIND customers had become acquainted with a simple product with pronounceable ingridients and transparent packaging that displayed what would be consumed. Lubetzky needed his second product to have all these qualities, so that his customer base would continue to buy and enjoy KIND snacks.
No organization can be everything for everyone. This concept can be challenging for a nonprofit organization since they are in the business of helping as many as possible. Nonetheless, even a non profit must stay true to its brand and grow to offer new services that represent the organization and do not disappoint the people that they service. The next time you find yourself ready to launch a new service, although is may sound appealing and exciting, ask yourself: does it represent my brand and will my clientele be satisfied with it?